Having An Introductory Price For 7 Days Only?

June 5, 2008 · Print This Article

Let’s face it, whenever you walk into your local supermarket, more often than not your hit with a special offer. In fact, it doesn’t even have to be a supermarket! Whatever shop it is has a new product out on the market, and their giving you a deal if you decide to purchase within the first 7 days.

If we take Tesco as an example then they are always doing this, and we never think too much about it. However when it comes to a marketer offering a similar sort of offer, they always seem to get backlash for NO apparent reason!

This isn’t making much sense, and I see no difference.

I remember one occasion were Paula Brett released her Operation eBook, and John Thornhill made a blog post recommending it. (Why wouldn’t he, it’s a GREAT report!) He also mentioned a couple of times about the price increase after the 7 days. Well to cut a long story short, there was a sudden surge of comments coming from every part of the planet. It turned out into an interesting debate, and I think quite a few of us learned a thing or 2!

So WHY do us marketers decide to offer a new product at an introductory price? Well it’s quite simple if you think about it.

We are all about over-delivering, and providing quality to our subscribers/customers. If you can build on the relationship you have with your current subscribers, then they are more likely going to purchase further products and recommend them to their friends. Not to mention it might help you clinch that vital JV (Joint Venture) you have been longing to get.

If you recon that special offers are a scam, then what about ‘Buy One Get One Free’ or ‘3 For The Price Of 2?’ They are all an offer in their own way, and if you can offer a discount on your information product then why not?

When I go and register my domains, I search the internet for the latest discount coupon code. But why do that? We’re all out to grab a bargain from time to time, and if you really want the product then you’ll buy it. Whither you get the discount or not!

The next time you launch a new product, why don’t you think about offering an introductory price? At the end of the day, we’re just an online shop selling our products. Nothing much diferent than a shop in the high-street doing the very same.

(Have your OWN opinion, then post a comment expressing what you think!)

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One Response to “Having An Introductory Price For 7 Days Only?”

  1. Daniel Flower on July 10th, 2008 1:51 pm

    Mark

    That’s a very good post and something I’ve used in the past to good effect. In fact when I launch my next product (and others in the future) I’ll DEFINITELY be offering an introductory price because it just works.

    My own take on things is that introductory prices are fine as long as they are genuine. There’s nothing worse than seeing a ’special introductory price’ only for it to be the same when you return to the website 3 months later. Never treat your subscribers like idiots - they know a genuine offer when they see one, and it pays to make it so, and for a limited time.

    Dan

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