John Thornhill Quizzed! But What’s All That About?

John ThornhillIt was a couple of nights ago, that I was sitting with some paper and a pen. I started to write down some questions that I wantted some ansews too. So, John Thornhill was the lucky candidate that I sent then too. And a couple of hours later, John had sent me a reply to say that he would indeed answer them. :D

So, without keeping you waiting any longer…let’s get onto the first question;

1] Mark: How did you go and create all of your products? At a rough count, you have 12 [many more though I guess] but how do you take your ideas and thrun them into cash producing products?

I have many ideas that I have written down over time, but will probably never get round to creating a product with them. So…do you just think of a couple and go with one of them, or is it just something completely different?

John: Well as my main niche is eBay and information products, I try and stay within that area. I usually just have ideas out of the blue and make a note of it. One thing I always do is make sure I only work on one product at a time. It’s easy to be halfway through a product and get an idea for something else that can throw you off course. So, I now make sure I always complete the product I am working on before moving onto the next.

2] Mark: If you were going to create a new membership site, then what would you be looking to do? How would you build it, and depending on what it was…would you go with a monthly fee or just a fixed price?

John: Well, I actually have 2 paid membership sites. is a fixed price membership site, and is a monthly fee site. Both work well and it really depends what you are selling. If you constantly update a site and provide new material, I would suggest having a monthly fee site.

3] Mark: You are going to UPDATE an existing product. When is the right time to even think about it? I know that when you updated Auction Traffic Explosion, you changed from the $7 script too using Clickbank. Or do you not really think about updating them?

John: I am actually quite lazy when it comes to updating products. I know I should update my sites more but I just don’t. I guess I’m too busy working on new projects.

4] Mark: Your a huge fan of My Digital Dispatch [MyDD], but what do you think about the other digital delivery scripts around, such as DLGuard or EW Portal? What makes you like MyDD so much, is it down too the features, or it’s customer support?

John: I actually only use MyDD because I found it first. However, I would not change it as I have been happily using it since 2005 and have never had any issues. One of the best things about that software is the ability to embed your affiliate ID in the delivery emails that it send out. This is an easy way to make autopilot income.

As for the other products, while they are probably fine, I have never used them.

5] Mark: Do you interact much with other marketer’s through MSN or Skype? Or is this not your thing? Does it just happen via emails, or through forums?

John: Beware of MSN and Skype, they eat away at your working day. I only use them when I have to. I tend to do everything via email and have the odd phone conversation.

6] Mark: Unless I’ve missed them anywhere, do you create many viral eBooks? If not, then why? Do you not think they could build your business even more?

John: Lol, I have hundreds ‘out there’ but you, wouldn’t know it as they cover every niche imaginable. Most are simply Private Label eBooks I have ‘edited’ with my affiliate links or simple brandable eBooks I have personalised or ‘branded’ with me affiliate ID.

7] Mark: Your PlanetSMS trade name is known all over the place, and you’re a very successful eBay Powerseller…but here is my question. On your eBay download pages, do you have a different subscribe box on each page, or do you just use the same? You’d have hundreds of lists if you didn’t use the same.

John: I just have a link to my main newsletter although I do keep the ‘upsells’ within the niche I am selling. Eg, if I sell you a weight loss eBook, I would probably promote a weight loss product from Clickbank on the download page. This is simple marketing that works very well.

8] Mark: What are the TOP 5 products that you need’use to help automate and build your business? Are they digital delivery script, or software that helps you too create affiliate pages?

John: Hmm, that’s a good question. I would imagine my top 5 automation tools are;

1, AWeber (Autoresponder service)
2, My Digital Dispatch (Delivery Script)
3, Turbo Lister (eBay Listing Tool)
4, Selling Manager Pro (eBay Management Tool)
5, Amember (Membership Script)

9] Mark: If you had to start from scratch again, then what would you do different from before? What costly mistakes or errors have you made in the past that you wouldn’t like to do again? Is one of them not buying

John: Yes, the first thing you should do is buy I failed to do that and now someone else owns it, but it’s OK as it links to one of my products via an affiliate link. :)

I also wish I never paid for traffic. I’ve wasted thousands on useless traffic programs. Now I don’t pay a penny as my viral eBooks bring me most of my traffic.

10] Mark: Now, I know you were going to set me up a couple of discount pages for some of your products. However, how do you actually do this? Is it a trade secret, or just some simply HTML? Are there any videos on doing this?

John: It actually depends on what payment processor you use. Most of the time your affiliate software will do the job, but like I said it depends what you use for payment so I can’t really answer that one, sorry.

But let me assure you if someone asks you to create a discount page, seriously consider it. Especially if it’s someone with a mailing list.

11] Mark: As your business grows, how important is it to outsource? I know that your friend, Dan Sumner is on your support desk. He also runs his own IM business. How can he find the time to do both?

John: You would have to ask Dan that. I suppose I pay him too much. :D

12] Mark: What would you look out for if another marketer was to ask you too work with them on a new project, ie. JV right from the start? Is this your thing or not. Would you take a look at the propsoition?

John: I look at every JV request as I remember what it was like for me trying to get people to promote my products. I always try and help people along and as long as a product is good quality that will benefit my subscribers, I will always consider it.

I also help a lot of people with poduct creation, if you need any help just get in touch through my helpdesk.

13] Mark: We all know that the money is in the list, is that why I don’t have a list (Or any money?) ;) But what are the main ways that you ‘collect’ subscribers? Would you use something like Dan Thompson’s Boomerang List Builder or not? And what’s your opionio when people say that a small list is better than a large one?

John: My principle is this - Many products building many lists.

That’s it. Sounds simple and it is really. I just create a new product every few months and use that product to build my list. I currently have over 20 mailing lists.

Also, it’s not about the list size but how you manage your lists. You could have a 100k list but treat your subscribers badly and you will earn less than the little guy with 500 subscribers who treats their list like gold. Of course a large list getting treated like gold is the untimate combination. 8)

14] Mark: A serious matter crops up and you really need $1000 to cover it. There is only $200 in the bank. What would you do, knowing that time was short…and that you could not use anything you already had? Except for that $200. Is this when you would concentrate on affiliate marketing?

John: I’d probably create a really good report or eBook and list it on eBay. I would list with 25 items available using the reatured option and price it at $10.

Once I have sold 2, I’m in profit. As my eBay fees wouldn’t be due for a month I’d still have the $200 in the bank.

Well, that’s the interview over, I hope that you enjoyed reading it and if you learned somthing…then GREAT! If you’ve got any other questions about anything, then just ask and I’ll do my best to answer for you.

An Interview SPECIAL With Colm Butterly

Well, I was lucky enough to interview Colm Butterly, owner of Search Domination Challenge, and I am currently compiling the interview into a brandable report that YOU can give away, and earn some commission from! :)

But just for you…I have been allowed to release just 3 questions and answers on my blog! So if you want to spread the word now, just point them in this direction. ;)

Anyway, onto the 3 leaked interview Q’s and A’s…

Q: Most people will know that you have your own hosting company ( but what inspired you to write an eBook called Search Domination Challenge?

A: As part of the service I give for my reseller and business hosting products, I always contact new clients directly by telephone to get to know them and find out what type of extras I can give them to best serve their needs. The subject of search engine submission and getting sites ranked came up again and again. After all, what is the point of a web site if nobody sees it? I would always try to give some helpful advice on these calls, but an international telephone conversation can hardly take the place of a comprehensive manual on getting search engine placements. It becomes obvious to me that the demand for such a product was high and I had the skill-set to create just such a manual. In Internat Marketing terms, the decision to create Search Domination Challenge was a no-brainer.

Thanks for that Colm! And if I must say…the book is GREAT aswell.

Q: Now, we all know that a marketer works online…but what do you like to do offline? What hobbies to you have, if any?

A: I would say my online and offline hoppies are similar in nature. Online, I like to create and tweak scripts and I spend a lot of time helping clients get their script installations set up the way they want them. Offline, I enjoy working with my hands. I have woodwork and metalwork projects on the go and I also try to exercise the knowledge I gained in Industrial Electronics. These offline tasks are never urgent and because of that, they gave me a chance to relax.

I enjoy puzzles and do crosswords and sudoku in quiet moments. A lot of my more active pursuits have fallen by the wayside since starting a family. My son, Anthony, is now five and I am looking forward to teaching him canoeing, rock-climbing and sailing. I am still a very outdoors type of person at heart and I want to leverage my online business in such a way as to provide the free time to follow these outdoor pursuits with my family. Making money online is only a means to an end – it’s all about the pursuit of happiness.

Well Colm, it sounds like you have plenty of things that you do! It’s amazing how you can fit so many hours into the day… :D

Q: You’re speaking to a total newbie or maybe just a beginner to internet marketing, what one piece of advice would you have to give them, and why?

A: Most IM newbies are caught in the information overload trap. You want to get started and you want to understand the business. Every day you are offered more information and software products to help you achieve your goals and you can easily end up with a hard drive full of unread reports and unsold resale products.

Taking action and committing to completing an online project will go a long way to getting you started. If you continue to do all the things you have been doing that haven’t made you any money, you will continue not making money. Just stop completely. Take three days away from clicking on links in emails and websites. Limit yourself to a timed maximum of one hour a day online. That could be one minute times sixty or one continuous hour, but hold to the limit. Use the extra time you free up to take pen and paper and plan your online business realistically. If you use all the time you save by not surfing the net, you can put together a pretty comprehensive plan in those three days.

Then follow your plan. Whether you succeed or not is entirely up to you. Tweak your plan and fill in details, but stick to it. Expect to work hard on your business, there is little difference between an online and an offline business – there is still no such thing as free lunch!

That’s GREAT Colm! Amazing information there.

Keep your eyes open for the brandable book and please post your thought’s on the interview below.