Comments on: Having An Introductory Price For 7 Days Only? http://www.mark-mcwilliams.com/2008/06/having-an-introductory-price-for-7-days-only/ Honest Hype-Free Marketing With Mark McWilliams Thu, 18 Feb 2010 00:23:03 +0000 hourly 1 By: Daniel Flower http://www.mark-mcwilliams.com/2008/06/having-an-introductory-price-for-7-days-only/#comment-389 Daniel Flower Thu, 10 Jul 2008 12:51:40 +0000 http://www.mark-mcwilliams.com/?p=61#comment-389 Mark That's a very good post and something I've used in the past to good effect. In fact when I launch my next product (and others in the future) I'll DEFINITELY be offering an introductory price because it just works. My own take on things is that introductory prices are fine as long as they are genuine. There's nothing worse than seeing a 'special introductory price' only for it to be the same when you return to the website 3 months later. Never treat your subscribers like idiots - they know a genuine offer when they see one, and it pays to make it so, and for a limited time. Dan Mark

That’s a very good post and something I’ve used in the past to good effect. In fact when I launch my next product (and others in the future) I’ll DEFINITELY be offering an introductory price because it just works.

My own take on things is that introductory prices are fine as long as they are genuine. There’s nothing worse than seeing a ‘special introductory price’ only for it to be the same when you return to the website 3 months later. Never treat your subscribers like idiots – they know a genuine offer when they see one, and it pays to make it so, and for a limited time.

Dan

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